Adidas Womens
A collaboration with Kamp Grizzly, adidas’ Spring Issue was a digital journey through the personal sport of eight different athletes and influencers, featuring adidas women’s spring line. Leading up to launch, each of the athletes/influencers took over adidas’ social for a week-a first for the sportswear giant, and the women’s brand in particular.
I led digital experience for the website and mobile design. In the process, I presented eight unique layouts for each athlete, pulling from their personality to define the design. This all went down in a month’s turnaround.
I led digital experience for the website and mobile design. In the process, I presented eight unique layouts for each athlete, pulling from their personality to define the design. This all went down in a month’s turnaround.
